Kent family farm Chegworth Valley supports Heart of Kent Hospice...

...with special edition Elmer’s Apple Juice

Chegworth Valley Ben Charlotte rebranded juice bottles
Chegworth Valley Ben Charlotte rebranded juice bottles

To coincide with the launch of the Chegworth rebrand Kent family farm Chegworth Valley have collaborated with Andersen Press and Creative Agency Geobrand to produce a special edition Elmer’s Apple Juice which will be available for sale from the 19th June 2021 for the start of Elmer’s Big Heart of Kent Parade taking place in Maidstone this summer.

In support of Heart of Kent Hospice, 15p from every 1 litre bottle sold and 8p from every small bottle sold will be donated to this very worthwhile cause.

Each day we are giving away a free small bottle to the first 10 people to scan a particular Elmer on the Trail, if you aren’t one of the lucky ones to nab a free juice you can buy a bottle from the Elmer retail units at Fremlin Walk or Castle Mall, Maidstone.

Alternatively buy online at £3.50 per 1 Litre Bottle and £1.70 per 250ml bottle.

We are Kent based farmers here at Chegworth Valley and we have undergone a ‘’major rebrand’’ of our award-winning Juices.

Juice has been made here on our family farm since 1997. This decision was made because of a terrible frost which resulted in juicing as a last-ditch attempt to save some of our fruit crop. It turned out to be a stroke of genius, as we were fast juicing everything we could as demand for our juices was so high.

24 years later we have come a long way from selling juice at every craft fair that would have us, we now sell our juice to customers, bars, shops, restaurants and hotels all over the country and even abroad too.

The farm was started by our parents David and Linda Deme but is now run by us, their children Ben and Charlotte. There have been many developments on the farm in that time including the way we farm, what we grow and the different technologies we use.

We decided a new look was needed to reflect this and bring a fresh new contemporary feel to the brand. Nearly everything we put into our juices is grown here on our farm and is picked, pressed, bottled and packed at Chegworth, so we decided that our fruit and our name Chegworth Valley had to take centre stage, we are proud of our juices and all the hard-work our parents put into them all those years ago, they deserve a great new look that does justice to how good they taste.

We worked with a local design creative agency Geobrand to come up with the new concept, the redesigned packaging features new photography of our fruit and a new ‘swirl’ graphic helps to give the new labels a unique and contemporary look. We’ve been careful to make sure that our key proposition of making the most natural, high quality juices possible from farm-fresh, hand-picked fruit is retained and emphasised across the new identity and website.

We have so many loyal customers that have supported us over the years, we look forward to hearing what they think of our new packaging and new look website. The juices are available on our weekly Farmers Markets and online at